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Google receives 64 percent of all U.S. searches in Aug. 2007
"Google accounted for 63.98 percent of all US searches in the four weeks ending September 1, 2007. Yahoo! Search, MSN Search and Ask.com each received 22.87, 7.98 and 3.41 percent respectively.
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing August 2007 to August 2006, the Travel, Entertainment and Business and Finance categories received double digit increases in their share of traffic coming directly from search engines."
Percentage of US Searches Among Leading Search Engines |
Domain |
Aug-07 |
Jul-07 |
Aug-06 |
www.google.com |
63.98% |
64.35% |
59.99% |
search.yahoo.com |
22.87% |
22.13% |
22.73% |
search.msn.com |
7.98%* |
8.79%* |
11.86% |
www.ask.com |
3.49% |
3.21% |
3.37% |
Note: Data is based on sample of 10 million US Internet users. |
Source: Hitwise |
Retail Websites Receive 25 Percent Of Their Traffic From Search Engines
Over past two years, significant changes have occurred in the way U.S. Internet users search. The following are some key changes in how search has impacted traffic to Shopping websites.
-
In May 2007, search engines were responsible for 25 percent of visits going to Shopping websites, an increase of 0.7 percent since May 2006.
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Google is the most prominent source of traffic for Shopping websites, and is growing more rapidly as a source of shopping traffic than the search engine category as a whole. In May 2007, Google accounted for 15.6 percent of Shopping visits, an increase of 8.7 percent since May 2006.
-
Single word search queries (including domain and URL searches) accounted for 23.7 percent of search terms sending traffic to Shopping websites in May 2007. This number increased by 20 percent since May 2005, indicating that search toolbars are being used more frequently as a primary means of navigation.
Source: Hitwise
- 93% of all internet traffic is generated from internet search engines
89% of them are first-time visitors
- 99% of internet searchers do not search beyond the top 30 results
97% of them never look beyond the top three results
- Top 10 positions receive 78% more traffic than those in positions 11-30
- 65% of online revenue is generated from websites in the top three positions on search engine results pages (SERPs)
- 93% of global consumers use search engines to find websites
- 76.7% of Google users use the natural search links (organic, unpaid listings)
Source: Forrester Research, 2006
February 28th, 2007
These search engine statistics were presented by representatives from Hitwise, Neilsen/NetRatings and others at the recent Search Engine Strategies conference in London.
- 256 million people visited a search engine in December 2006 – this represents 81% of global internet users.
- The global search audience has grown by 10% over the last year, while the total Internet audience grew 8%.
- Search engine use grew dramatically in France (27%) and Spain (21%), ahead of the US (8%), though the US remains the largest search market
- Search is most popular in the UK (85%), France (83%) and Spain (83%). For the US, the figure is 77%.
- The average search engine user views 93 search pages a month, taking an average of 27 minutes.
- Google’s audience has grown almost 2.5 times the rate of search’s. It now has almost 3 times the audience of Yahoo Search.
- Google had a 71.6% share of the global search market between August 2006 and January 2007.
- In the same period, Yahoo had an 11.1% share of the market.
- From January 20 to February 12 this year, Google’s share dropped to 67.1%
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ARTICLE ARCHIVE
 Internet Search users 'stop at page three'
Companies are advised to be found on the first page of search results
Most people using a search engine expect to find what they are looking for on the first page of results, says a US study.
At most, people will go through three pages of results before giving up, found a survey by Jupiter Research and marketing firm iProspect.
It also found that a third of users linked companies in the first page of results with top brands. The study surveyed 2,369 people from a US online consumer panel. It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002. Some 90% of consumers clicked on a link in these pages, up from 81% in 2002. And 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page.
.... Read More
New Study Shows Search
Engines are First Step in Comparison Shopping
A new study reports that search engines are the first step in comparison shopping research for most consumers.
Conducted
by Harris Interactive and launched by icrossing, the "How America
Searches: Online Shopping" study revealed that adult shoppers who
research products online before making a purchase decision rely on search
engines more than other tools.
Pulling from a nationwide sample of 2,322 US adults, the study said 88 percent
conduct some sort of online research at least sometimes prior to making a purchase.
For 67 percent of these researchers, search engines are the tool of choice, with
40 percent heading to a Google or a Yahoo! first to find the product or website
they're looking for.
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